Brand Identity for eco-friendly shop "Roots"
TECHNICAL TASK
Create logo and brand design for food, cosmetics, business cards,
Telegram stickers and package using consistent cute character.
Character Description: Root is a friendly character representing the eco-friendly store "Roots". He embodies the idea of a healthy lifestyle and natural products.
Characteristics: Friendly Healthy Eco-conscious Positive Cute
Appearance: Root should look cute and friendly. He can be depicted as an animal or be an abstract character with natural elements.
Color Palette: Light green, brown, and white; these colors are associated with nature, health, and cleanliness.
Use of Character: As the store's mascot, the character should be featured on the logo, product packaging, promotional materials, etc.
Character was created using AI technologies such as Midjourney.
Logo was hand-crafted in Procreate.
Both were edited in Adobe Photoshop.
Final project were finished in Figma.
For food packaging were used funky fonts.
For cosmetic packaging were used loose font to depict natural light structure.
THANKS FOR WATCHING
this and some other concepts are available for sale
open for commissions (hand-drawn or AI generated)
check also web-site to see portfolio of hand-crafted illustrations
